Author Archives: ctcurio

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It’s about time

What is with this ad?

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An Australian actor who plays an American psychologist on a TV show, posing with a horse. …sorry, what?

I understand the company likes horses – but how does this make people want to buy a watch? You can barely see it!

Which is fine, I guess, since “elegance is an attitude”.

Would that be like a fast food company stating that “hunger is a state of mind”?

Or a cosmetics company saying “beauty is subjective”?

If I were selling watches I’d come up with a relevant catch phrase, like: “Do you know what time it is? No? Time to get a watch!”

Though I could only sell cheap watches. Not everyone can afford elegance.

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Sour Milk

They were giving away flavoured milk in the street (it was a promotion, not just some stranger with a plastic bag)…

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It’s just a little big M really. But hey, it was free.

What got me was this – just look at the tag on the top corner of the carton –

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They know how difficult these things are to open! Who would be so sadistic as to write “enjoy”? Have fun getting to your iced coffee, mwa ha ha ha!

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Existence Stage Left

“Know Thyself” – Delphic maxim

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“No Thyself” – Gautama Buddha

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“Know why self” – Deleuze (postmodern retort)

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“No wine shelf” – IKEA (kitchen cupboard)

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So, here’s the truth about critical existentialism:

It’s all pun and games until someone loses an I.

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Noel

‘Twas the week before Christmas
And all through the city
All the people were shopping
And it was not pretty.

All bargains were bought up
The sidewalks a rush
The cafes all bursting
In this Yuletide crush

There was not a moment
Or space left unplastered
By red and green trimming
Which merchants had mastered

The buskers all busking
The trams were all packed
But I must get to working
Before I get sacked.

(Ho ho ho, Santa pun)

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Foul Irony

Teeny tiny toilet stencils!

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I also love that the creator is called Fowler Ware.

Apparently this company has been around since the 1830s, designing ceramics, and seems to have found its calling once they moved onto bathroom fittings.

Like a guy called Jeeves becoming a butler.

Or someone with the surname Law who becomes a police officer.

Or someone called Gates who builds Windows. No, wait…

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